Bespoke design and
calligraphy studio
Our philosophy
An appreciation for the little things.
Sketch in the city was born from my love of illustration, beautiful details and the art of creating something truly personal.
Inspired by the places i explore, the stories i encOunter and the beauty found in everyday moments, i bring together hand drawn illustration, modern calligraphy and thoughtful design to create pieces that feel both meaningful and timeless.
Every design is thoughtfully crafted to capture the essence of your story, one that feels personal, pure, and timeless. Whether i’m bringing A brands vision to life or creating something special for a celebration, my approach is always the same, to create with imagination, intention and a little touch of magic.
My Offering
Meet the founder
Hi i’m Roshni, a London based designer with a lifelong love for art and design. Inspired by the rhythm of cities, the elegance of fashion, and the magic of travel, my work reflects the world as I see it, full of beauty, emotion, and meaning. I create designs that tell a unique story, crafted especially for the dreamers, believers, and romantics at heart.
Follow my journey
